Companies are hesitant to deploy advertisements during the covid-19 situation. They feel it is a waste of money, but the truth is contrary.
Here are the top reasons why you should advertise during the current situation:
1. Low CPC on Facebook & Google- There are few companies advertising now so, less crowd means opportunities for low cpc & It means more reach on advertisement networks.
2. Branding perspective- Brand yourself during current crisis situation. Your customers will remember you for a simple Covid-19 updates or tips to stay fit during this crisis situation.
3. More chances of getting eyeballs- There were thousands of ads running during a normal situation. Due to the current crisis, feed is less crowded, so it is a high chance that you will get noticed.
What kind of marketing should you do?
- Write quality articles which provides value to readers during this crisis
- Do SEO- This is the best time for guest blogging and making backlinks
- Do free webinars- Provide free and quality training to your customers on their pressing concerns
2.Contests & Giveaways marketing- Organize caption contests. The winners can get a shoutout on your Instagram page
- Hashtag Contests- Organise hashtag contest and feature the winner on your blog
- Food company- Organise online cookery classes.
- Student-centric company- Provide a free webinar on how to prepare a CV, how to prepare for the interview.
- Do online antakchri- Pick letters related to your company and ask users to put songs related to them as comments.
- Beauty saloon- Do online grooming classes on how to stay groomed during this situation.
- Gym- Do online fitness class
There is no better time than now when you should be connected to your customers.