How I got 40% more conversion for a client with this Facebook strategy
Goal: Increase conversions for the same budget
Campaign Type: Conversion
In the digital marketing world, perspective is everything! You would be amazed to see how varied responses various ads receive from various people.
Strategy: Multiple ad format help improve the performance of Facebook ad campaign.
Type of ad formats: The variants of multi-ad domain are inclusive but not limited to
· Static ads
· Video ads
· Carousel
· Slideshow
Target:
1. Attention of Image person and Video person
2. Reduce Ad Fatigue
1. Attention of Image person and Video person
“Image people” just scroll images to be assured, while for some “Video people,” they will check the 20 sec video and then understand the product and services
A simple fail-proof strategy with a wide-spectrum having multiple kinds of ad creative to tap all kinds of people and draw their attention.
· Static ads — images, flyers, graphics
· Video ad — Short video bytes up to 20 sec
· Carousel — A slideshow component for cycling through elements — images or slides of text; works with a series of images, text, or custom mark-up.
· Slide show ads- Contiguous slides with graphical design for a story flow
2. Reduce Ad Fatigue
The ad fatigue by seeing the same ads among target audiences is reduced effectively with these multiple-ad formats. Understanding the Facebook algorithm that backs up and ensures a minimum of 16% more conversion with this ad-scheme.
For this the strategy was based on what kind of ad a person interacts with the most, creating new ad variants deploys a high chance of driving traffic.
Result and Takeaway: 40% more conversion
The main highlights remain to be a 40% of augmented conversion for the client with this Facebook strategy. Another plus point, all this for not an extra penny from the planned-budget.
Such social networking ads are known to build an excellent brand rapport if done correctly. So run multiple ad format to minimise the ad fatigue and run the conversion ads too.
