How I scaled a Women’s Clothing Brand to $2,300,000 In 12 Months With Facebook Ads & Shopify (CASE STUDY)
The client was running in negative in ad spent and how i scaled it to over 2.3 million dollars within 15 months
Owner: Name hidden due to NDA
Facebook ad revenue in 15 months: $2,300,000
Average ROAS: 3.11 X
Brand type: Women’s clothing brand
AOV $78
Break even ROAS- 1.6–1.7
What I did:
Performed deep dive analysis
Recognized bottlenecks in the business
Made persuasive ad copies
Deployed ads
Overall strategy
Instead of big collections, the client was dropping 1–2 new products in a week
Ran sales once every 4–5 weeks
My ad strategy
Under $ 150 AOV= Short buying cycles
Ad account structure:
Top of the funnel
Middle of the funnel
Bottom of the funnel
Past purchases
Focus of the budget allocation across funnel+ brand messages
Utilize audience exclusions to decrease the audience overlap
Drip new products across campaigns as they’re dropped
Scale as hard I can
Top of the funnel strategy
Carousels of the best sellers
Small discount for first time buyers
Creative did the selling
Top of the funnel
Middle of the funnel
Bottom of the funnel
Past purchases campaign
Ads for running a sale